How to select the online travel agency to contract with?

How to select the online travel agency to contract with?

Almost every online travel agency or coupon company claims to be a market leader in their own segment with hundreds of thousands of visitors monthly. They try to convince you that you are missing out on the biggest opportunity of your life if you do not enter into a...
How booking.com is trying to get direct bookings back

How booking.com is trying to get direct bookings back

The period of the pandemic did not hold much good for hotels. Perhaps the only exception is that the rate of direct bookings – like a spell – has skyrocketed during this period. The reason is that most travelers searched the hotel’s website for...
7 free solutions to increase your direct bookings

7 free solutions to increase your direct bookings

Sooner or later, there comes a point in every hotel’s lifetime when they try to get as many bookings as possible through their own website, in order to reduce the cost of the OTA commission. In the current Covid era it is a particularly crucial issue. There is simply...
These benefits will help you earn more commission-free bookings

These benefits will help you earn more commission-free bookings

OTA is an indispensable player in almost every hotel’s sales channel. In European terms, between 80% and 90% of online bookings are made through intermediaries. However, it is important to restore a healthy balance between direct and indirect bookings.  ...
The guest staying with you is not necessarily your guest

The guest staying with you is not necessarily your guest

Let’s look at this from a slightly different perspective as to whose guest is the guest staying with you. If you group the guests by sources, then guests contributed by the accommodation or travel agency or other partner belongs to that partner; bookings...