The most important hotel digital marketing tools in 2022
Do you remember the times when you had to walk to the phone booth to call someone? Or when we had to go to the library to gather material for our thesis? Or that travel agencies used to send reservations by fax? If your answer is no, then you’ve probably grown up in...
We have a secret for you: there is a way to undercut OTA prices without affecting your rate parity
The majority of online travel agents include some form of a rate parity clause in their general terms and conditions, forcing hotels not to undercut the public room prices that the OTA charges for their hotel. This restriction generally applies to all distribution...
7 free solutions to increase your direct bookings
Sooner or later, there comes a point in every hotel’s lifetime when they try to get as many bookings as possible through their own website, in order to reduce the cost of the OTA commission. In the current Covid era it is a particularly crucial issue. There is simply...
These benefits will help you earn more commission-free bookings
OTA is an indispensable player in almost every hotel’s sales channel. In European terms, between 80% and 90% of online bookings are made through intermediaries. However, it is important to restore a healthy balance between direct and indirect bookings. ...
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