30,000 engaged visitors and 100,000 € revenue with a single popup campaign

This summer was by no means ordinary. Hotels were looking forward to the summer season with high hopes and even higher revenue expectations compared to last year. 

Hopes that their hotel would burst with guests hungry for travel, the corridors would be filled  with the laughter of children ready for a splash in the pool, and the restaurant would become a place for culinary delights once again.

The team of Aquaworld Resort prepared for the summer of 2021 not only with these high hopes, but with a  great strategy as well.  

They came up with a new product in order to boost occupancy. The 2+1 Hello Summer deal offered a free night for guests who booked 3 nights.  

Beside online promotions and social media campaigns the hotel placed great emphasis on on-site communication, as aquaworldresort.hu has a significant website traffic. During the summer they had 70 thousand visitors per month on average.

Thanks to HotelHood’s intelligent popup solutions they  made sure that their offer would reach every prospective visitor.

And the results speak for themselves:

Popup settings

And how did they manage to achieve these incredible results…? 

The summer deal campaign was an exit-intent popup, meaning that the full screen offer popped up whenever someone was about to leave the website.

The frequency setting allowed the exit popup to be shown 2 times at a max with at least 1 hour between the two appearances to assure that it doesn’t annoy anyone. 

The message was tailored to the domestic market, so the popup was set to show only to visitors of the domestic website.

It’s also important to make sure that the message is only shown to visitors who haven’t seen the offer before by excluding those who have already visited the offer landing page. 

HotelHood is capable of recognizing exit-intent both on desktop and mobile, and show the right message just before the guest leaves the page.

This is a completely non-invasive solution as it does not harm the user’s browsing experience in any way. It only appears when the visitor is about to exit the page. 

Also, this solution does not only allow you to turn back visitors, but with the right incentives you can even get them to book your offer, as we have seen in case of Aquaworld Resort.

Popup results

The offer got an incredible amount of 281,064 impressions and 10,74% conversion rate, meaning that over 30,000 visitors clicked on it and were saved from leaving the site without ever seeing the offer. 

When looking at the revenue numbers in Google Analytics we see that 186 visitors made an immediate (last click) transaction which means 100,000 € in revenue. 

Visitors who have seen the offer, but did not book it right away made an additional 120,000 € revenue in assisted conversions later on.

Try the HotelHood solution now free for 30 days

If you would like to see results just like Aquaworld Resort, book an appointment with us and during a free consultation, we will go through our suggestions tailored to your needs.

Try our solutions now without any cost or commitment for 2 months.

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