We have a secret for you: there is a way to undercut OTA prices without affecting your rate parity
The majority of online travel agents include some form of a rate parity clause in their general terms and conditions, forcing hotels not to undercut the public room prices that the OTA charges for their hotel. This restriction generally applies to all distribution...
8 conversion goals exit popups are most suited for
“When one door closes another door opens“, a phrase often used by optimists. Being an optimist myself, I absolutely agree, as a marketing and sales person however I like to use a minor modification: “When a door closes make another door open” This is exactly what an...
7 free solutions to increase your direct bookings
Sooner or later, there comes a point in every hotel’s lifetime when they try to get as many bookings as possible through their own website, in order to reduce the cost of the OTA commission. In the current Covid era it is a particularly crucial issue. There is simply...
This is how your best price guarantee will really be the best
Today almost all online travel agencies, airlines and larger hotels have a price guarantee. This is no coincidence, as studies demonstrate the triple psychological impact of a price guarantee on the consumer: a lower risk perception, a higher value for money feeling,...
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