Grow your direct bookings fully automated
Imagine if you could read your guest’s mind. Email automation does just that. Discovering what your guest is interested in and when they are ready to book. Making it easy to reach out with the right message at the right time.
Email automation pays attention to all the little details
A good email automation system continually collects subscriber information based on their behaviour, interests and booking habits. Thus, it is able to send personalized messages.
Newsletter automation allows you to show a different message to subscribers who are just getting to know your property, and a different message to those who are already interested guests.
It’s like expanding your team with 3 new members:
A salesman
Who knows exactly what your guest is interested in and sends the right offer at the right time
A customer relationship manager
Who welcomes your contacts and reminds them on important dates and benefits
An administrator
Who takes care of all the little tasks that nobody has time to or nobody likes to do
Our most popular automation solutions
SMART SEGMENTATION
Marketing automation monitors and tags what your visitors do and what content they visit on the hotel website.
So thanks to interest and behaviour based segmentation you can send personalized messages to your audience tailored to their needs.
WELCOME EMAIL SERIES
75% of new subscribers are expecting an email after they signed up. This is why the opening rate of these welcome emails is so high.
And also why you should not forget to send one. Or even multiple ones that help you better introduce your hotel, your services and benefits of booking with you directly.
COUPON FOLLOW-UPS
If visitors can subscribe for a discount on your website don’t stop there. Send the coupon code via email as well so that guests have the opportunity to use their discount later on.
Using this simple method you can increase the chance of direct bookings with the coupon by 30%. Especially if you send a reminder email in a few days in case the coupon was not redeemed.
EMAIL LIST MAINTENANCE
On average, a quarter of your database gets out of date in a year. This means these contacts don’t open any of your emails or click on any of your links. And thus, decrease your email deliverability.
You need to focus on your inactive contacts, pique their interest with a reactivation email campaign.
And in case this doesn’t help, just make sure to unsubscribe them. Always keep your list up-to-date.
INTEGRATION WITH YOUR FACEBOOK AUDIENCES
Make your Facebook ads even more (cost) effective by adding subscribers to your custom audiences based on their behavior, interests, and booking data.
Or, on the contrary, remove them from a custom audience if the target’s message is no longer relevant.
Lean back and enjoy the benefits of email automation
Fully automated segmentation
2-3x times higher email opening rate
More engaged and more satisfied guests thanks to personalized communication
You will acquire guests much more effectively than your competitors
Your advertising costs will generate higher return
In other words, you will have more revenue and higher profit
Boost your email marketing with these functions
We segment subscribers into separate target groups based on interests, characteristics or behavior, so that you can send them personalized and relevant messages.
Personalization is much more than just adding a first name to the subject line. We can use rich historical user data to make email communication truly personal.
In addition to automated emails, you shouldn’t forget about sending regular newsletters as well. The drag-and-drop editor makes it real easy to create a newsletter and schedule sending whenever you like.
Thanks to website tracking the automation software always knows what pages your contacts have visited and what actions they have tacken on the site.
Over 60% of subscribers read emails on their phone. That’s no problem for you as emails will appear just as great on mobile as they do on a desktop.
Don’t leave the success of your email marketing to luck. Test different elements of your email, such as subject line, button color, or even the landing page.
Email templates are fully customizable, so every newsletter will reflect your individual corporate look and feel.
Monitor in real time how many subscribers have opened your e-mail or clicked on a link. After visitor clicks through their behaviour can be tracked in Google Analytics.
Segmentation
We segment subscribers into separate target groups based on interests, characteristics or behavior, so that you can send them personalized and relevant messages.
Personalization
Personalization is much more than just adding a first name to the subject line. We can use rich historical user data to make email communication truly personal.
Standard newsletter
In addition to automated emails, you shouldn’t forget about sending regular newsletters as well. The drag-and-drop editor makes it real easy to create a newsletter and schedule sending whenever you like.
Website tracking
Thanks to website tracking the automation software always knows what pages your contacts have visited and what actions they have tacken on the site.
Mobile optimized
Over 60% of subscribers read emails on their phone. That’s no problem for you as emails will appear just as great on mobile as they do on a desktop.
A/B testing
Don’t leave the success of your email marketing to luck. Test different elements of your email, such as subject line, button color, or even the landing page.
Individual design
Email templates are fully customizable, so every newsletter will reflect your individual corporate look and feel.
Real-time reports
Monitor in real time how many subscribers have opened your e-mail or clicked on a link. After visitor clicks through their behaviour can be tracked in Google Analytics.
Get a free consultation
Book an online consultation (approx. 30 minutes) with us where we can get to know your hotel and better understand your goals and challenges so as to provide the best possible solution for you.
Get a free consultation
Book an online consultation (approx. 30 minutes) with us where we can get to know your hotel and better understand your goals and challenges so as to provide the best possible solution for you.
Don't take our word for it
Gréta Máthé
Sales & Marketing Manager
"As one of the first clients of Hotelhood, we started our journey together. We've experienced and learned from each other a lot.
With the techniques used, guests spent more time on our hotel website, our conversions and the number of direct bookings significantly increased. All this is largely due to Hotelhood's conscientious work and dedication. Their customer-centric attitude is outstanding, thank you for your flexibility.
We look forward to continuing to work with you as a team in the future!"
Éva Hetyei
Sales Manager
"We have long been looking for a hotel marketing agency that offers quality service at an affordable price. Then we finally found Hotelhood.
With their help, the number of direct bookings is constantly increasing. The monthly statistics are transparent, the work is completely smooth. Above all, I would like to mention the sacrificial work of Gábor, who has already resolved many of our problems with lightning speed."
Barbara Ékes
Online Marketing Manager
"Like most hotels, we were also looking for an answer to the question how to cost-effectively encourage guests to book direct in this increasingly OTA-dominated world.
The solutions proposed by the HotelHood team seemed very promising from the start, but the results we achieved together exceeded even our expectations."
Szilárd Dala
Hotel Manager
"Of course, I also reviewed the statistics you sent about saved visitors and I can confirm that there has been a spectacular improvement in bookings on the website."
Zsuzsanna Fügedi
Sales Manager
"Due to the fact that our hotel is situated in Budapest, we can not expect many returning guests in proportion, so it is very important to get the most out of the through traffic. You have managed to raise not only the number of commission-free, but also the total number of bookings, steadily over the last four years."
Miklós Fehér
Hotel Manager
"I was looking for a company that has experience in accommodation advertising and can help me increase the proportion of people booking directly on my website. The HotelHood team has proven to be successful. I can count on them even if I have no experience with an online marketing solution, just an idea. I am pleased with the cooperation."
Zoltán Varga
Hotel Manager
„We started working with HotelHood almost a year ago. In addition to increasing occupancy and revenue, we also wanted to reach a more favorable OTA vs. direct booking ratio by putting more emphasis on online direct bookings instead of OTA bookings.
As our results showed, HotelHood was able to provide a lot of valuable advice and support in achieving our goals. We can only recommend them.”
By hotel type
City hotels
Resort hotels
Hotel chains
By method
Facebook and Google Ads managemenet
Hotel website personalization
Email marketing & automation
