Facebook and Google Ads Archives

This is how Pálos Resort more than doubled its pre-season occupancy through its own website

“A fairytale view of the forest, silence, tranquility, clean air. You can read, have a drink, relax in a hammock, watch deer in the evening, look at the starry sky from a deckchair at night.” This is Palos Resort. A magical, family-run resort in an idyllic...

What a cookieless world means for your hotel marketing and how to prepare for it?

Cookies have always been the online advertising industry’s main method to retarget customers. But soon we’ll have to say goodbye to 3rd party cookies, as by 2023, marketers will be living in a cookie-less world. Joining its competitors, Firefox and Safari, Google...

The most important hotel digital marketing tools in 2022

Do you remember the times when you had to walk to the phone booth to call someone? Or when we had to go to the library to gather material for our thesis? Or that travel agencies used to send reservations by fax? If your answer is no, then you’ve probably grown up in...

6 tricks to make your hotel ad stand out from the crowd

If you’ve ever searched for accommodation in Google, you’ve probably noticed that some ads contain a lot more information than others. These extra insights are called ad extensions, and they not only help you win a few extra characters for your otherwise...

Effective FB posts without having to think

It doesn’t matter how many followers you have on Facebook. I could also put it this way: what matters is not how many followers you have on Facebook, but rather who you reach when you communicate with the group of your Facebook followers. In most cases, a...